Rollins School of Public Health Admissions Viewbook + Cost of Living Guide microsites
Design and development, content curation, copyediting
Design and development, content curation, copyediting
What I Did
In response to the inefficiencies of producing paper brochures—which became costly and wasteful due to excess materials that were discarded annually—I initiated and led the development of digital versions of the financial guide and admissions viewbook for the Emory University's Rollins School of Public Health. I designed and developed these websites with the goal of providing targeted, meaningful content that goes beyond the spatial limitations of a general brochure.
Results
The digital format allows for real-time updates, interactive elements, and enhanced engagement, offering prospective students a richer and more personalized experience.
By transitioning to digital platforms, we lowered marketing costs and waste, while gaining valuable insights into student engagement through web analytics. This data allows us to understand which content resonates most with students, enabling us to refine and improve the material. The digital financial guide and admissions viewbook offered a more dynamic, tailored resource, contributing to a more informed and engaged prospective student base.
Rollins School of Public Health Admitted Student Website
Design and development, content curation, copyediting
Design and development, content curation, copyediting
